Go-To-Market Studio for B2B companies

I find the right clients and get them on a call with you. Forget Excel and hand-built lists.

I write to the decision-makers and book the calls in your calendar. You do the talking, and the setup stays yours.

Let's talk for 30 minutes Find your break-even
150+ B2B clients managed
I work on every project myself

“…we knew we were putting our trust in someone serious and well prepared. The result lived up to our expectations.”

Nicolo PortesaniMarketing Manager
150+B2B clients I brought in over two years at AccessiWay
4.08%reply rate in one of my real campaigns
35%of the replies in that campaign were positive
5/5in every client review

People I’ve worked with

  • Mattia PeruccaGo-to-market for a startup
  • Nicolo PortesaniPositioning and action plan
  • Carlo GiulianoHow to sell their services
  • Samuele PoggioGo-to-market plan

The problem

Clients come in. But you don't decide when.

When a B2B company I meet is stuck, it's almost always one of these four.

01

It all runs on referrals.

So far, your clients have come through people who know you. But you can't switch it on when you need it, or off when you're full. The day it slows down, building an alternative takes months.

02

You're the only one selling.

Every deal goes through you. When you're deep in a negotiation or on vacation, new business stops. You notice a month later, when the pipeline is empty.

03

You “tried” outbound.

Alone or with a vendor. Emails went out, but nobody built a system around them. Now the channel gets the blame.

04

A new salesperson is a big bet.

They cost €45,000-60,000 a year and need 3-6 months to ramp up. If nobody has built the lists, messages and inboxes yet, that becomes their first job.

The product usually holds up. What's missing is someone who puts it in front of the right clients, consistently.

The solution

I do the boring part of outbound.

I find the companies, write the messages and reply to anyone who's interested. You approve everything and handle the calls.

What I do

  • A clear targetI split your market into segments, find the decision-makers and verify every contact.
  • I write the messagesOne version per segment, from the first email to the last follow-up.
  • I set up domains and inboxesConfigured so your emails land in the inbox, not in spam.
  • Replies are on meI reply to anyone who's interested and book the call in your calendar.
  • The numbers, every weekHow many emails went out, who replied, which calls got booked.

What changes for you

  • Calls worth takingYou talk to companies that have already replied and shown interest.
  • Your job stays your jobBuilding lists and watching inboxes is my problem, not yours.
  • You decide what goes outLists and messages reach you first. Nothing is sent until you say yes.
  • Adjusted as we goI read the weekly numbers and change what isn't working.
  • The setup stays yoursDomains, inboxes, lists and data are in your name from day one.
Let's see if it makes sense for you

How I work

One channel at a time.

You can do all of it: outbound, LinkedIn, events, reactivating old contacts. But if you start them all at once, none of them gets enough volume to tell you whether it works.

  1. Diagnosis: where the real bottleneck is.
  2. One channel only, until it brings in calls consistently.
  3. The numbers show what works and what doesn't.
  4. Only then, more volume or a second channel.

Sending emails is cheap. The real work is choosing where to start and adjusting every week.

Where I start, depending on your situation

Re-engage people who know you

A dormant CRM, quotes that never closed, lost clients. I restart the conversation with a real reason, not a “just checking in”.

When: you have a few years of history.

Signal-based outbound

I only contact people who show a buying signal: new hires, new offices, role changes. Timing matters more than the message.

When: the market is small or the sales cycle is long.

The visible problem

The first message doesn't pitch anything. It points out a problem the reader can check for themselves in thirty seconds.

When: the problem you solve can be seen from the outside.

Digital and offline

A letter, an invitation, a visit. Digital handles volume and follow-up. The offline part gets you noticed.

When: one client is worth enough to pay for a letter or a visit.

How it works

Three weeks of work before the first email.

Week by week, up to the first call. Then what comes next.

  1. Week 1

    I pick who to write to

    You tell me about your offer, your clients and your market. I work out who the ideal client is, split the market into segments and write the plan. Nothing moves until you've said yes to it.

  2. Weeks 2 and 3

    I build the setup and the messages

    I set up domains and inboxes in your name. Then I warm them up by sending a few emails a day, so they don't end up in spam. That takes about two weeks. Those two weeks aren't dead time: I pull the lists, one per segment, and write the messages. You see all of it before a single email leaves.

  3. From week 4

    The first emails go out

    Anyone who replies with interest hears back from me, and I book the call for you. Once a week, I send you the numbers.

  4. Then

    More volume where it works

    What gets replies stays. What doesn't gets switched off. Only then do I add segments or a second channel.

  5. Result

    You're on a call with the right client.

    Getting you there was my job. Closing is yours.

Calculator

How many calls do you need to break even?

Enter three of your numbers. I'll show you how many calls a month you need to earn back what you invest. No email, no personal data.

If they pay a monthly fee, count the first 12 months.
2 of 10
People who don't know you usually buy less often than referrals do.
What monthly investment should we compare against?
An estimate based on typical lead generation agency prices. I'll tell you mine on the call.

You break even with

2 calls a month

on revenue, not profit

Each call is worth about €2,000 to you. One new client pays for about 3 months of investment.

4 calls

At 4 calls a month: about 10 new clients a year, €8,000 in signed contracts per month.

The numbers hold up.

Let's check the numbers on your market These are estimates. We'll look at your case on the call.
A salesperson€3,750-5,000 a month in total cost, €45,000-60,000 a year. Starting from scratch, they need 3-6 months to ramp up.
A lead generation agencyUsually €3,000-5,000 a month. The domains and inboxes often stay with them. If you stop, you start over.
With meWe launch in about 3 weeks. Domains, inboxes, lists and data are in your name. If you stop, they stay yours.

Results

One campaign. Straight from the dashboard.

The report from one of my campaigns, plus client reviews.

One of my outbound campaigns

Real dashboard from one of my campaigns: 2,835 emails sent, 4.08% reply rate, 35.14% positive replies, 0.62% bounce rate.

The same setup I build for you.

Case study

Prices up 50%, same conversion rate. First client closed in 30 days.

“…talking things through with Gabriele, I got clear on the problem I solve, the value I bring and, as a result, how to go about selling my services.”

Carlo GiulianoFounder

“…we knew we were putting our trust in someone serious and well prepared. The result lived up to our expectations: starting from a Business Strategy that was unclear on some of our products, Gabriele gave us a simple, effective map of our positioning and of the actions to take.”

Nicolo PortesaniMarketing Manager

“While putting together a go-to-market strategy for my startup, I realized how many points in my plan were vague or hard to put into practice.”

Mattia PeruccaChief Business Officer

“I'd spent three months testing the offer and testing the market, and I had a thousand ideas, a thousand strategies, etc. But I didn't have a well-defined go-to-market plan, just lots of ideas.”

Samuele PoggioFounder

A few of the reviews, translated from Italian.

Side by side

Three ways to find B2B clients.

They differ on time, cost, and what you keep if you stop.

Comparison of working with me, hiring a salesperson, and using a lead generation agency
With meA salespersonA lead generation agency
How fast it startsAbout 3 weeks3-6 months to ramp upUsually a few weeks
What it asks of youYou approve lists and messages, and handle the callsA lot: interviews, then onboardingLittle, but you don't call the shots
Who does the workMe, on every projectOne person you have to trainOften a rotating team
Lists and messagesTailored to each segmentStarting from a blank pageOften the same for everyone
Domains and inboxesRegistered in your nameYours, but you set them upOften the agency's
If you stopEverything stays yoursThe know-how walks out with themYou often have to start from scratch
If it doesn't workYou know why and what to changeYou find out months laterOften you don't know why
CostFixed monthly fee, tools at cost€45,000-60,000 a year, plus hiring and trainingUsually €3,000-5,000 a month

Plans

Two ways to work together.

Same method, two levels of depth. We talk price on a call, once I know your situation.

System

4 months

For you if you want sales calls and your market and offer are already clear.

  • Diagnosis and strategy
  • Domains and inboxes registered in your name
  • Lists and messages built for your market
  • Live campaigns, improved every week
  • I handle the replies until the call is in your calendar
  • A report every week, and everything documented
How often we talk: once a week, and I reply within 24 hours

Direction

Recommended6 months

For you if you also need to pick the market, the segment, the offer and the price.

  • Everything in System, plus:
  • Choosing the market and the segment
  • A review of your offer and pricing
  • Sales process from the first call to the signed contract
  • A second channel, once the first one brings in calls consistently
  • A close look at your calls and your numbers
How often we talk: twice a week, and I reply within 24 hours

The monthly fee covers my work. You pay for the tools at cost, and they stay yours.

Find out which one fits you in 30 minutes

Who's behind this

The person who sells you the work is the one who does it.

In two years at AccessiWay I signed more than 150 B2B clients. Before that, I launched the ICT sales division at a group doing €1 billion in revenue. I also ran 7 branches at a large corporation.

Today I work with only a few companies at a time and handle every project myself. No juniors to pass the work to. No team that changes every month.

The setup is yours. I bring the craft.

Gabriele BollinoLinkedIn →

Who I say yes to. And who I don't.

It makes sense if

  • You already have paying clients.
  • You can say in one sentence who you sell to and what problem you solve.
  • You or someone on your team has time for the calls.
  • One client is worth enough to pay for the work.
  • You can give this at least 4 months.

It doesn't make sense if

  • Your offer changes every month.
  • You want someone to close deals for you.
  • You expect results in two weeks.
  • Price is the only thing you look at.

Questions

The questions that always come up.

I study the market, build the lists, and write the messages. I set up domains and inboxes in your name and launch the campaigns. Then I reply to anyone who's interested and book the call in your calendar. You approve the lists and messages. You handle the calls.

Not much, but not zero. At the start I need a couple of hours to understand your offer, your clients, and your market. After that, you approve lists and messages before anything goes out. We talk once a week, twice a week on Direction. The calls that come in are yours. Lists, inboxes and replies are on me.

I don't promise a number of calls. It depends on how many of the right companies are out there, how clear the problem you solve is, and how much a client is worth to you. The calculator above shows how many calls you need to break even, using your own numbers. On the call, we'll go through your numbers and I'll tell you if they hold up.

Happens a lot. Before I touch anything, I check three things: what you sent, to whom, and from which inboxes. The problem is usually hiding in one of them, and it's fixable. If the right channel turns out to be a different one, I'll tell you.

You do. Domains, inboxes, lists, messages, and data are in your name from day one. If we stop working together, the setup stays yours. I also leave you documentation on how it all works.

A fixed monthly fee for my work. The price depends on the plan and on your situation. We go over it on the call. Tools are paid separately. That means domains, inboxes, the sending platform, and data, all in your name. You pay for them at cost, with no markup.

System runs for 4 months, Direction for 6. Launch takes about 3 weeks. Most of that time goes into setting up and warming up the inboxes. At the end of the 4 or 6 months, we decide together whether to keep going and how.

No. I almost always start with a single channel. I push it to the volume you need to tell whether it works. Often that's email. It can also be LinkedIn, reactivating contacts you already have, or a mix of digital and offline. I open a second channel once the first one brings in calls consistently.

B2B companies that are already selling, where one client is worth enough to pay for the work. For example: manufacturing, industrial automation, system integrators, software companies, agencies, and B2B services. If your offer changes every month, it's too early.

Next step

Let's talk for 30 minutes.

You tell me about your market. I tell you what I'd do, what it takes, and whether I think it's worth it.

Book your 30 minutes